About Us


We are a family run business and are trading in the UK. Hi, my name is Noelle, I have 2 small girls, Cara and Gemma and a husband called Seamus!

My experiences as a mother and juggling a hectic daily schedule led me to seek out convenient, quality, safe and affordable baby accessories which would in general make life easier for the new parent. I was inspired to set up an online shop, to help other parents requiring to shop from the comfort of their own homes. Thus Snug Baby Shop was created in 2009 and it continues to go from strength to strength!

I understand the needs of modern parents, having gone through both tough and rewarding times as a parent myself during the past 5 years and especially during the last 2 years as a mother of 2 very headstrong and assertive girls!

Snug Baby Shop strives to supply good quality products at affordable prices and our customer service is second to none! Try us, you'll like us!